Work / A yacht, covered in two minutes
A yacht, covered in two minutes.
A two-minute product explainer for Beema — luxury yacht insurance in Qatar, told through cinematic motion design and bilingual narration by Freezil.
A product explainer for Beema's yacht-insurance desk — a niche line with specialty questions, made approachable in a two-minute animation used in client meetings and on the Beema site.
· Overview
The brief
Yacht insurance is a niche specialty — coverage zones, crew liability, named-perils, hull vs machinery. Beema's marine desk couldn't explain the product in one meeting without losing the prospect's attention.
We built a two-minute animated explainer that Beema's reps play during pitch meetings and that lives on the site as a lead-capture asset. The film answers the five questions yacht-owners actually ask.
5
Owner questions answered
2
Minutes · master
2
Languages · AR + EN
1
Sales enablement film
· Approach
How we worked
01 — Sales-team interviews
Spent a day with Beema's marine desk finding the five questions every prospect asks.
02 — Product-specific visuals
Illustrated the boat categories, zones, and scenarios in Beema's own house style.
03 — Pitch-ready
Film paused at natural points so reps could interject.
04 — Lead-magnet ready
Hosted behind a form on the Beema site for prospect-data capture.
· Design system
The colours.
The colour language that runs through the animation — sampled straight from the frames.
Pale Sky
Primary
#C9E9FE
Soft Lime
Secondary
#E0E3B5
Sky
Accent
#6E97BE
Pale Green
Ground
#E3EEE6
· From the work
The moment that prompts the call.
Story frames from the yacht-insurance explainer — the moment that prompts the call.
· Next project
Psychology, at a crossroads. →
Explaining a specialty product?
Tell us the line of business and the five questions it has to answer. Treatment back within a business day.
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