Work / COVID-19, responsibly
COVID-19, responsibly.
A national awareness animation for the CRA on responsible digital behaviour during the COVID-19 surge — public-health-adjacent, bilingual from the first frame, shipped in under three weeks.
· Overview
The brief
During the COVID surge, CRA needed a national awareness piece on responsible technology use in lockdown — curbing misinformation, protecting personal data during remote work, keeping kids safe online.
The film had three weeks from commission to broadcast. We scripted, designed, animated, and delivered in parallel Arabic/English tracks, with versioned edits for TV, social, and in-app messaging.
3
Weeks · commission to air
3
Themes · misinfo, privacy, kids
2
Languages · AR + EN
5
Channel edits
· Approach
How we worked
01 — Triage scripting
Started with the highest-risk behaviour first.
02 — Parallel tracks
AR and EN voice, illustration, and animation ran in lockstep, not sequential.
03 — Screen-first
Designed for phone-in-hand viewing. Typography sized to survive messaging-app compression.
04 — Ship in stages
Released in three waves to keep the topic in the feed for six weeks.
· Design system
The colours.
The colour language that runs through the animation — sampled straight from the frames.
Pale Sky
Primary
#CFE5FC
Crimson
Secondary
#DB5960
Sky
Accent
#32476F
· From the work
Frames from the public-health response.
Frames from the public-health response — calm, factual, and quick.
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