Work / A smart city, explained
A smart city, explained.
A hybrid 2D/3D animation for Msheireb Downtown Doha — visualising the district's smart-city water infrastructure in a single calm visual loop for the visitor centre and stakeholder briefings.
· Overview
The brief
Smart-city infrastructure is only interesting when something goes wrong. Msheireb's water system — reservoir, district cooling, home tap, drain, recovery — is invisible to residents by design, which makes it hard to show off at an investor walkthrough.
We animated the full loop as a single continuous flow, blending 3D architectural passes with 2D system diagrams. Calm, cinematic, technical without being dry.
1
Continuous loop
5
Infrastructure stages
2
Techniques · 2D + 3D
2
Languages
· Approach
How we worked
01 — Consult the engineers
Sat with Msheireb's utilities team before a frame was drawn.
02 — One system thread
The whole loop reads as one line, not a carousel of diagrams.
03 — Hybrid technique
3D for the architecture, 2D overlays for data — handshook by shared palette and lighting.
04 — Venue-ready
Mastered for the visitor centre's ultra-wide, trimmed for stakeholder decks and the corporate YouTube.
· Design system
The colours.
Desert sand, treated-water blue, and the green of the collection tanks — the palette of a city built to recycle every drop.
Soft Amber
Primary
#EBD2AD
Water Blue
Secondary
#346B86
Tank Green
Accent
#3E4F23
Clay
Ground
#82594B
· From the work
A smart city, frame by frame.
Frames from the smart-city film — water, energy, and the systems beneath.
· Next project
A brand, in sixty seconds. →
Visualising invisible infrastructure?
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