Work / One crest, a whole ministry

Brand Identity & Design2020Ministry of Communications & IT · Qatar

One crest, a whole ministry.

A complete bilingual stationery and correspondence system for Qatar's Ministry of Communications & Information Technology — cards, letterhead, notepads, envelopes and document folders, unified under the State of Qatar crest.

One crest, a whole ministry.
Ministry of Communications & IT · Qatar · 2020From the archive

When the head of Qatar's Communications Regulatory Authority took office at the Ministry of Communications & Information Technology, the ministry needed a correspondence identity worthy of the office — precise, bilingual, and unmistakably official. Freezil built the full stationery system around the State of Qatar crest.

· Overview

The brief

A national ministry needed a complete, print-ready correspondence suite that reads as authoritative in both Arabic and English — the kind of paperwork that leaves an office and represents the state.

Everything had to sit under one emblem and one colour, hold up across every format from an A3 envelope to a business card, and set Arabic and English as equals rather than translations.

5+

Stationery items

2

Languages · AR + EN

A3–A5

Print sizes

1

State crest, front & centre

· Approach

How we worked

01Anchor on the crest

The State of Qatar emblem leads every piece. Layout, spacing and hierarchy are built so nothing competes with it.

02Bilingual parity

Arabic and English are mirrored across the sheet and tuned per script — the same weight of presence in both directions.

03One maroon, one system

A single deep official maroon and a document cream carry across cards, letterhead, notepads, envelopes and folders, so any piece is recognisable at a glance.

04Print-ready, every size

Delivered as press-ready artwork across A3, A4 and A5 — letterhead, envelopes, notepads and folders, all built to the same grid.

· Design system

The colours.

Deep official maroon, the crest's gold, and a document cream — the restrained, authoritative palette of a national ministry.

Ministry Maroon

Primary

#7B003E

Crest Gold

Accent

#D9B44A

Document Cream

Ground

#F4F6EC

Ink

Text

#2B2B2F

· From the work

The correspondence system.

Document folder, business card, letterhead, notepad and envelope — one identity across the ministry's paper trail. Personal contact details removed for privacy.

· Next project

Islamic art, modern grammar.

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