Work / A regulator, made clear
A regulator, made clear.
A service-campaign animation for the Communications Regulatory Authority of Qatar — translating the scope of CRA's work into examples citizens recognise in their daily lives.
· Overview
The brief
CRA regulates a dense subject — domains, spectrum, consumer protection, data. Citizens engage with the outputs (working mobile service, fair billing, safe internet) without seeing the regulator behind them.
The campaign animation had to raise awareness of CRA's role by translating jargon into everyday moments — a grandmother on a video call, a small business getting a domain, a teenager disputing a phone bill.
5
Service examples
2
Languages · AR + EN
4
Platform edits
1
Awareness film
· Approach
How we worked
01 — Everyday, not bureaucratic
Every example grounded in a Qatar-specific scene.
02 — No jargon
Banned regulator-speak in the script phase.
03 — Character continuity
Same cast across all five examples — helps recall.
04 — Broadcast-ready
Delivered for Qatar TV, social feeds, and the CRA site's hero.
· Design system
The colours.
The colour language that runs through the animation — sampled straight from the frames.
Deep Cyan
Primary
#00777F
Pale Amber
Secondary
#FFE6BE
Deep Indigo
Accent
#0F0053
Amber
Ground
#FFB52C
· From the work
Frames from the awareness film.
Frames from the CRA awareness film — clarity, in plain Arabic and English.
· Next project
COVID-19, responsibly. →
Making policy recognisable?
Share the policy and the public. We'll animate the everyday examples.
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