Work / Informed. Engaged. Awake
Informed. Engaged. Awake.
A cross-programme awareness film for the Ministry of Culture and Sports Qatar — informed, engaged, awake — bilingual motion design produced by Freezil.
A cross-programme awareness film for Qatar's Ministry of Culture and Sports — threading cultural heritage, sport, and community programmes into a single piece that could front sector-specific campaigns for the rest of the year.
· Overview
The brief
The Ministry commissioned a single awareness film that could serve as the umbrella for the year's culture and sport campaigns — museums, national team, festivals, youth sport, community events.
We structured the film as three interlocking chapters — heritage, motion, community — each with a distinct palette and tempo. The three-act structure meant MCS could cut out one chapter for sector-specific briefs later in the year.
3
Chapter structure
12
Programmes referenced
2
Languages · AR + EN
1
Umbrella film
· Approach
How we worked
01 — Architecture first
Planned the chapter cuts at script stage so later re-use was built in.
02 — Palette per chapter
Heritage in earth tones, motion in blue, community in warm yellow. One brand, three voices.
03 — Score-first timing
Scored the music before animating — film paces to the track, not the other way around.
04 — Multi-life delivery
Full master + three standalone chapter cuts + teaser reels for festival lead-ups.
· The films
Seven frames. One campaign voice.
#خلّي_أخلاقك_قطرية — "Make your manners Qatari." A flat-illustration system that lets the same characters move through home, office, road, sport, and hospitality without the visual brand ever drifting.
· Design system
The colours.
The colour language that runs through the animation — sampled straight from the frames.
Rose
Primary
#78223E
Soft Amber
Secondary
#DBBEA7
Pale Lime
Accent
#D7E0CE
Pale Cyan
Ground
#D7DFE1
· From the work
خلّي أخلاقك قطرية.
An awareness campaign for the Ministry of Culture & Sports — good conduct at work, on the road, and at home, in polished vector films plus a hand-illustrated concept booklet. Script: Islam Hussain · Illustration: May Hassan · Animation: Mahmoud Fawzy.
· Next project
Clean water, for a cause. →
One film, many campaigns?
Share the programmes and the year's calendar. Treatment back within a business day.
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