Work / Clean water, for a cause
Clean water, for a cause.
A fundraising animation for Reach All Foundation — clean water for a cause, told through warm motion design and bilingual narration by Freezil in Doha.
A fundraising animation for RAF's water-donation campaign — connecting a single donor's contribution to a specific well, village, and story, so charity feels specific, not abstract.
· Overview
The brief
RAF's water campaigns fund wells across Africa and South Asia. The fundraising pitch used to be statistics — litres, people served, dollars raised.
We reframed the film as a specific journey: one donor, one contribution, one well, one village. The numbers were in the footnotes; the story was in the foreground.
1
Donor-to-well journey
2
Languages · AR + EN
4
Platform edits
1
Fundraising film
· Approach
How we worked
01 — Specificity beats scale
Named the village. Named the well. Named the year it was built.
02 — Warm palette
Earth-tone illustration. No alarm-bell charity visual tropes.
03 — Mosque + mobile
Designed for Friday-prayer projection + WhatsApp forward.
04 — Donation path ends the film
The CTA is a QR + shortlink so viewers give without leaving the film.
· Design system
The colours.
The colour language that runs through the animation — sampled straight from the frames.
Soft Cyan
Primary
#87CBEE
Amber
Secondary
#F6B248
Deep Cyan
Accent
#0A4253
Deep Lime
Ground
#587816
· From the work
The case for clean water.
Frames from the RAF water-donation film — the case for clean water, animated.
· Next project
A yacht, covered in two minutes. →
Fundraising, specifically?
Share the cause and the story you want told. Treatment back within a business day.
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