Work / A century of Takaful
A century of Takaful.
A timeline animation for Qatar Islamic Insurance Company — decades of takaful history told through consistent character design, so the continuity of style mirrors the continuity of service.
· Overview
The brief
QIIC's selling point is how long it's been serving the market. That's also the hardest thing to animate without boring the viewer.
We built a vignette-by-vignette timeline with one consistent illustrative style and one returning visual motif, so every decade feels like the same story, told a little further along.
1
Centennial arc
8
Decade vignettes
2
Languages · AR + EN
1
Brand film
· Approach
How we worked
01 — Style = continuity
One illustration system carries every decade.
02 — Vignette structure
Each era gets one frame, one moment, one person, one service.
03 — No dates on screen
Dates narrated, not captioned — keeps the film visually uncluttered.
04 — Branch-TV ready
Master + silent branch-loop cut + social edits.
· Design system
The colours.
The colour language that runs through the animation — sampled straight from the frames.
Cyan
Primary
#188AAF
Soft Cyan
Secondary
#9CCDD1
Soft Gold
Accent
#CFCC8E
Coral
Ground
#BE7E63
· From the work
The history of insurance, in one drive.
From 3000 BC China to Lloyd's Coffee House in 1712 to modern Qatar — the story of takaful told as one continuous journey. Script: Islam Hussain · Illustration: May Hassan · Animation: Mido Hafez.
· Next project
Informed. Engaged. Awake. →
Have a long history to animate?
Send the timeline and the audience. Treatment back within one business day.
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